What matters, therefore, is not the meaning of life in general but rather the specific meaning of a person's life at any given moment.

There is nothing more frustrating than wasted potential. We’ve all experienced it in ourselves or seen it happen in others - - 

• A person who gets in the way of their own happiness or success. 

• A group of highly talented individuals who can’t seem to come together and create positive results as a team. 

• A strategic plan that looks nice on a website but never becomes a lived reality. 

• An organization that has an important mission but falls flat on making an impact. 

All are equally disappointing. Greatness could have happened, but it just…didn’t. 

There is also nothing more exciting than the raw energy of potential. That moment when you meet a person or find an opportunity that you know could take things to the next level. 

This is where leaders have a critical choice. They can leave potential untapped or they can invest in what matters most - the people who bring potential to life. 

At the core, people want two things - to be good at something and for their work to mean something. To experience the energy of performance and the depth of purpose. One without the other is only half the story. 

Performance disconnected from purpose is unsustainable over the long haul, eventually breeds mediocrity and is ultimately more about the leader’s ego. Purpose without performance is filled with good intentions but often leads to lack of progress, wasted resources and disillusioned people.